Sal Terranova

Sal is responsible for building and leading Coastal’s sales/marketing organization and distribution channels. Sal has a very diverse and extensive history within both telecom operations and software sales. Prior to joining Coastal in 2002, Sal served as a VP of Sales for a telecom solution provider where he was successful in building sales channels and driving strategic relationships helping build revenue to over $20M. Sal has had success in managing sales organizations for Nynex (Verizon). He has led a multi-million dollar development initiative enabling flow-through of solution configuration, ordering and provisioning. From an operational perspective, Sal has served as a Director of Strategic Planning within Customer Services. In addition, Sal has a patent protected solution for wireless advertising via unique ringtones. Sal’s responsibilities include:

  • Develop overall company sales, marketing, and brand management goals and objectives.
  • Development of marketing/brand plans and positioning strategies
  • Oversee new market development, analyze and develop new markets and market segments; help define the products and features necessary to maximize market share