Sal Terranova
Sal is responsible for building and leading Coastal’s
sales/marketing organization and distribution channels.
Sal has a very diverse and extensive history within
both telecom operations and software sales. Prior
to joining Coastal in 2002, Sal served as a VP of
Sales for a telecom solution provider where he was
successful in building sales channels and driving
strategic relationships helping build revenue to
over $20M. Sal has had success in managing sales
organizations for Nynex (Verizon). He has led a
multi-million dollar development initiative enabling
flow-through of solution configuration, ordering
and provisioning. From an operational perspective,
Sal has served as a Director of Strategic Planning
within Customer Services. In addition, Sal has a
patent protected solution for wireless advertising
via unique ringtones. Sal’s responsibilities
include:
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Develop overall company sales,
marketing, and brand management goals and objectives.
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Development of marketing/brand
plans and positioning strategies
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Oversee new market development,
analyze and develop new markets and market segments;
help define the products and features necessary
to maximize market share
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